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The four global forces breaking all the trends

The four global forces breaking all the trends

The world economy’s operating system is being rewritten and leaders have to adjust to this new reality. So say McKinsey Global Institute directors Richard Dobbs, James Manyika, and Jonathan Woetzel in a new book “No Ordinary Disruption.”

These trends have major implications for the outsourcing Industry no matter if you are in Manila, Delhi, London or New York.

We have been writing quite a bit lately about technological change and its impact on BPO, however readers of this book will start to see that we also need to understand that trade and who trades with whom is also changing very quickly.

Ignore these trends are your peril.

While it is full of opportunities, this era is deeply unsettling. And there is a great deal of work to be done.

Much of what we think about how the world works is wrong. We need to get a handle on the disruptive forces transforming the global economy; to identify the long-standing trends that are breaking; and to develop the courage and foresight to clear the intellectual decks and prepare to respond.

These lessons apply as much to policy makers as to business executives. The process of resetting your internal navigation system can’t begin soon enough.

There is an urgent imperative to adjust to these new realities. Yet, for all the ingenuity, inventiveness, and imagination of the human race, we tend to be slow to adapt to change. There is a powerful human tendency to want the future to look much like the recent past.

On these shoals, huge corporate vessels have repeatedly foundered. Revisiting our assumptions about the world we live in—and doing nothing—will leave many of us highly vulnerable.

Gaining a clear-eyed perspective on how to negotiate the changing landscape will help us prepare to succeed. I think this book could help open your eyes and mind.




Martin was voted into the top five most influential and respected people in the global outsourcing industry in Nov 2014. He is well recognised as one of the leading voices of the outsourcing industry and its role infacilitating outsourcing success throughout the Asia Pacific. Founder and former President of The Australian BPO Association.
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